We close out 2025 satisfied with the work accomplished. We met many new people, involved FOOTDISTRICT clients and friends to explore new ways of connecting with product, and tried to present new releases from a completely different perspective. This is a look back at the events that shaped 2025.
Music at the Core
This year, music was the driving force. The Sound Of The Original: Creación Libre a 3 Bandas expanded from our central space into Segundo Espacio. We placed special focus on music across different collections with adidas. The same approach guided our collaboration with FSTVL B, where we created an adidas Originals Firebird in two versions.
The adidas Adistar Control 5 accompanied the launch of Depresión Sonora’s new album, Los Perros no Entienden Internet (…Y Yo no Entiendo de Sentimientos). A concert, an interview, and special F&F packaging were all part of the release.
Bad Bunny was another constant presence throughout the year; his music turned our stores into an embassy of Puerto Rico.
For his collaboration with adidas and Mercedes-AMG Petronas, we raffled a limited edition of mini helmets that captured the speed and spirit of Formula 1.
Events and Stores
Our stores experienced some truly memorable moments. The launch of the Jordan 4 “Brick by Brick” arrived alongside the sneaker’s BMX-inspired spirit (and one of its images went viral). Continuing the playful approach, we transformed FOOTDISTRICT Madrid into a playground to present the new colorways of the ASICS GEL-Cumulus 16.
February brought one of the year’s standout events with Nike and the DN8. Mad8 delivered eight hours of activity with workshops and experiences:
Urban Football Lab by Rio Dulce Club, where we designed our own football, Music Experimentation by Mercabae, a sound lab exploring different musical genres, From Concept to Action by Candela Capitán, a space where the choreographer guided attendees through the creation of an artistic piece. The event closed with a DJ set by Zsongo and a live showcase by El Bugg.
New Balance and the 993 hosted FOOTDISTRICT Leftovers, a dinner built around the idea of reuse, where we showcased the creative potential of reinvention.
Editorial and Photography
In March, we traveled to Paris, where Lacoste presented its new silhouette, the LC003 Neo Shot, experienced alongside Aleix Barau and Bass Diop.
Photography accompanied several launches throughout the year: with Salomon for the XT-Whisper; in the mountains with the Keen Uneek WK; and with ASICS, where we showed our most playful side through the GEL-QUANTUM 360 I AMP and the refined aesthetic of the UB9-S GEL-DS TRAINER 14.
Our most complete editorial project was SS25 Beta. Styles in Transit, a summer collection presentation that highlighted the importance of process and intentional construction.
Action! Sport with adidas and Converse
The most active moments came with adidas and Converse.
First, adidas revealed new perspectives on running through a private event that showcased the dual life of the EVO SL.
Together with Converse, we celebrated its basketball heritage and the return of a brand that has played a key role in the history of sport.
2025 has been an active and highly participatory year, one in which we involved every element that makes up FOOTDISTRICT in each event.
Without a doubt, 2026 will be a time to connect, learn, and grow together.
Thank you for being part of the journey.