Paris, Lacoste Lightclub, and the new L003 Neo Shot—three elements reinterpreted by Aleix Barau and Bass Diop in a photo series inspired by the concept behind this silhouette: “Shoot the lights out,” an expression that evokes exceptional performance in sports and beyond.
The stage for this launch was Lacoste Lightclub, an ephemeral space where design, art, music, and sports converged in an immersive experience. For two days, the city witnessed an event that reimagined the energy of the L003 Neo Shot through cutting-edge installations and collaborations with key contemporary artists.
At the heart of Lightclub, artistic installations played with contrasts of light and shadow, while at Slash Office, attendees customized exclusive sneaker charms through 3D printing and laser engraving, adding a personal touch to their L003 Neo Shot. Innovation was present in every detail: Canyaon introduced a set inspired by the sneaker, crafted with recycled materials, including an experimental version made from a repurposed tennis racket and 3D printing technology.
To mark the opening, Colors Studio curated a party featuring DJ sets and live showcases from Smino, Sienna, and JOLAGREEN23, amplifying the intersection between urban culture and Lacoste’s identity. Within this creative context, the brand unveiled the L003 Neo Shot, a sneaker that encapsulates 60 years of evolution in sports footwear. Inspired by the “shoot the lights out” concept—a term that defines an action performed with excellence—the silhouette blends running references with a bold aesthetic.
At the event, Bass Diop and renowned photographer Aleix Barau formed the perfect creative duo to document the experience and capture the essence of the L003 Neo Shot. Lightweight mesh, layered materials, glossy finishes, a bold midsole, and the iconic crocodile subtly placed across different elements of the sneaker.
Lacoste Lightclub reaffirmed the brand’s commitment to community, innovation, and creativity, positioning the L003 Neo Shot as a silhouette that champions artistic expression.