After 40 years entirely dedicated to creating its own language through research, technology and innovation understood as a form of expression, Stone Island outdoes itself once again with a collection in which, through colour and form, it shows why it is beyond fashion and trends.
AN EXTRAORDINARY ENDLESS JOURNEY
After several mergers and name changes marked by innovation applied to fabrics and techniques of manufacturing high quality clothing, we reach the early 80’s of the 20th century, when Carlo Rivetti discovers a brand that was inspired by military clothing and workwear in the manufacture of fresh, attractive garments and, above all, which included a treatment of colour unknown until then. It was C.P. Company and Rivetti incorporated it into his Grupo Finanziario Tessile (GFT) without hesitation.
Finally, Carlo and his sister Cristina decided to leave their lifelong home to take over 100% of a small company of which GFT had acquired 50% in 1982 and which was founded by the designer Massimo Osti. That company was called Sportswear Company. Or in other words: Stone Island.
EXPERIMENTATION AS A BEACON AND GUIDE
Since its birth in the early 1980s, Stone Island has become a cult brand that goes beyond fashion, trends and luxury. Stone Island is non-conformism and exquisite attention to detail, qualities derived from that exploratory spirit that has led the brand to always go one step further in the search for innovative solutions to improve its product.
Today, Stone Island’s design team is made up of a multidisciplinary, multicultural and highly specialised group of people. This is the only way to give each garment an extraordinary character and a truly unique personality. Every element, every detail, every part of the process is the outcome of years of experience and a constant search for excellence.
Stone Island is much more than a fashion brand or a trend to adhere to. So it’s no wonder that in its 40 years of existence it has equally influenced groups as disparate as the Italian paninari, British football fans and the coolest rappers of the contemporary hip hop scene. Stone Island occupies a prominent place in the very definition of fashion and subcultures. An honour it holds to this day.
40 YEARS OF INNOVATION COMING TOGETHER IN ONE PLACE
Where other brands might show signs of exhaustion after four decades of life, Stone Island feels as fresh and groundbreaking as it did on the very first day. The SS22 collection is both a step forward in the evolution of a brand whose leitmotif is constant experimentation, and a turning point that shows the way to new territories to explore and discover.
Fabrics and colours overlap, while military-inspired details and utilitarian accessories blend with garments with a sportswear spirit and a catwalk soul.
Jerseys, hoodies, trousers, shorts, sweatshirts… 40 years of innovation and technology passionately applied to converge in a single point from which, just like the compass rose, new forms will only emerge to continue researching, exploring and expanding beyond its horizon.
At FOOTDISTRICT we wanted to capture all this in a single editorial in which all its legacy can be seen, breathed and felt. Our humble tribute to a brand that transcends the boundaries of fashion and luxury to reach places we can only dream of.
