Since our inception in 2012, at FOOTDISTRICT we have sought to be ahead of our time, forging our own destiny through unique actions.To commemorate these ten years of history, we have organized a series of unique events and drops —among others, the inauguration of our virtual world, Outer Shelf, or the recent celebration The MAD Buzzer, a unique event in Madrid in which the most representative elements of Street basketball were the protagonists.
This December we are pleased to announce the release of “Ready for good luck”, our new capsule collection alongside New Era, the first in a series of collaborations to commemorate our 10th anniversary. A collection that acts as a reminder of this new phase, that new age that means having overcome the 10-year barrier.
This unforgettable collaboration with the famous New York brand consists of a Varsity jacket and two models of the popular 9FIFTY caps, items that stand out for their deep symbolism. The inspiration for this collection? The concept of time, destiny, and of course, the future.
Tradition, modernity… and the wheel of fortune
Over the last ten years, we have proved that we leave nothing to chance, but we meditate and carefully plan every step of our path.
Our combination of traditional values and the latest media and techniques have proven to be the formula for success, since we have been awarded two consecutive years as one of the fastest growing companies in Europe by the Financial Times. This fusion of tradition and modernity has been translated to the materials chosen for the garments of this collection: a perfect combination of traditional tweed fabric with the more technological touch of nylon.
This new phase we embark on spins the “wheel of fortune” again —which is magically represented by the 10th card of the tarot, symbolizing the eternal cycle of life, evolution, change and chance. These elements transport us to the duality between destiny and free will that so often, when undertaking a new project or cycle, makes us question what role luck plays and what is in our hands.
A brilliant concept in two iconic streetwear pieces
“Ready for good luck” is the perfect example of translating a brilliant concept into two mythical streetwear garments: the Varsity jacket and the cap, undisputed icons of urban culture.
For those unfamiliar with the concept, the name “Varsity” is nothing more than the abbreviation of “University.” This piece therefore represents the vivid image of youth, community and the reinforcement of belonging to values. In addition, the medieval origin of this institution connects us with the imaginary of the tarot card that inspires the collection and decorates this garment: the wheel of fortune and the three beings that appear around it.
As it could not be otherwise, this collaboration with New Era brings us the most recognizable article of the New York brand: the cap. This accessory has been essential in street culture since the 80s and 90s, when it was worn by the most outstanding figures of hip hop. Hence, and due to its strong symbolism, it could not be missed from the collection. The upper part of the cap brings us back to the concept of the tarot card, thanks to its six-spoke “wheel”, in which luck stops in a single panel, symbolizing the strings of destiny. This concept is enhanced by the broken line, which illustrates the herringbone pattern of the tweed fabric, representing the crown of the character placed on the card.
Playing the cards again
This 10th anniversary marks the closure of the decade in which the game began. Now a new game begins and the bet is still up.
“Ready for good luck” refers us through its common elements to the representation of cycles and the inherent randomness of life. The risk that arises from the vision of someone who intends to create oneself, who does not have a predetermined life.
At FOOTDISTRICT we want to continue playing this game, at least another 10 years. And although it is the game itself the one that dictates how to play the next move, we will always be “ready for good luck”.
Do you want to acquire this collection? Get it on our website or visit the FOOTDISTRICT stores in Madrid and Barcelona. Don’t miss our 10thanniversary celebrations.