New Balance is on its best momentum. The N is everywhere, with its top-notch quality and has become a favorite one across generations. The Made in USA range is the highest standard and part of the values of the brand.
Today, we will revisit the origins of the brand, in a unique editorial created alongside New Balance. Topics? Chickens, innovation, technology and generations.
Let there be chicken, and there was balance
The Second Industrial Revolution was a period in the history of the world. It was a time when technology developed very quickly and a lot of new things were done. But it was also the start of globalisation, due to massive migration. And one of those migrants plays the main role in this history, William J. Riley.
When he got to the United States, this young salesman wanted to change the lives of the American working class. He wanted to improve their lives. Inspiration came as it usually comes: a bit of scientific method (observation) and a bit of luck.
William designed his flexible arch insert while observing his backyard chickens and how their threw claws could adapt to any surface without compromising balance. And, of course, the rest is history. This, and no other, is the origin of the New Balance Arch Support Company.
A favorite across generations
Since then, New Balance has evolved from a medical, orthopedics, company to one of the most innovative footwear and fashion brands. And one of the most favorite ones, because of the details.
The easy-to-recognise N was first introduced back in 1976 on the New Balance 320, that year’s best trainer by Runners’ World. A silhouette that reflects one of the company’s mottos, when the going gets tough, the tough get going.
This makes New Balance an all-time favorite brand for all generations, an icon that connects with each and every generation and creates timeless pieces.
With all these ideas in mind, we have created a unique editorial together with New Balance. Since the beginning of the 20th century, New Balance has changed a lot, but still remains the same.
Made in USA: back to the roots
Today, New Balance produces a wide range of products in the facilities they have across the US, with over 7000 employees in Maine and Massachusetts. High quality products as the 99X series or the apparel line under creative director Teddy Santis come from those factories.
The best materials, the best craftsmanship. Any New Balance Made in USA products make us feel all the history behind, from the hands of the worker that treated the toe piece to the sleeve sewing. Everything is crafted to get the best for you.
Craftsmanship for a more impersonal and digital world. Comfort and quality taken to their maximum expression.
All New Balance Made in USA now at FOOTDISTRICT
Take a step forward and find out the entire Made in USA from New Balance collection. Unique prices to create an all-generation style. No matter if you want to be either a supermodel in London or a dad in Ohio.