The adidas UltraBoost 1.0 ‘Burgundy’ return this Fall 2020. But this is not one more color for a popular silhouette. This new release’s importance is worth a quick stop through the drop’s history.
Firstly, let’s start with the model. The adidas UltraBoost 1.0 are considered by many runners the best existing running sneakers nowadays. The truth is that the silhouette has it all and has been able to meet all the modern runners’ needs, specially for the ones that run city, gym or running tracks. Excessive wearing of the pavement, variable weather conditions and the constant change of different grounds are just a few of the factors that determine running in the city. And the UltraBoost has considered them all. The model satisfies three of the key technologies from adidas: Primeknit fabric, Boost technology with an extra 20% bounce rate and Torsion system.
More than running
In short, adidas had managed to create the most complete sneaker for runners. It was the perfect binomial. And then Kanye West came into scene, and, of course, turned everything upside down. The rapper included the Boost technology in his Yeezy Boost line, and in 2015 he showed up at a concert featuring a pair of UltraBoost 1.0 ‘Triple White’, the all-white version of the sneaker. It was then when the model caused such a huge impact and stopped being just a pair of running shoes. They had become now a streetwear icon and also one of the most beloved models of the brand. Kanye was spotted multiple times that same year boasting his Ultra Boost. He would wear them for everything. And so did his fans and every urban fashion enthusiast or lover of the German brand.
Months after, the silhouette became available in burgundy. The drop of this ‘Burgundy’ was reduced to a very limited number of pairs, which made them very hard to acquire. Now, satisfying all those who couldn’t get it, adidas decided to launch again the desired adidas UltraBoost 1.0 ‘Burgundy’. The new opportunity to lay hands on one of the most emblematic pairs of the scene.