Foot District and spanish street artist Spok Brillor come together for the launch of the Nike Air Max 90 Viotech QS
The sneaker store and the street artist revive one of the most rundown sites on the Iberian Peninsula and fill it with color.
FOOT DISTRICT x Air MAx 90 VIOTECH
With the concept of color in mind and a clear intention to brighten up the bleakness with an artistic campaign based on the strength of pigment, the retailer and the artist have created a giant work of art that represents a new interpretation of the iconic silhouette: the AIR MAX 90; which was inspired by the classic Nike Dunk Low SP VIOTECH.
With a full production, worthy of the occasion, and directed by Blas Egea (@blasegea), drones, cameras and time-ellipses are the witness the whole process: from the arrival to the location to the final presentation of the work.
Spok Brillor is an internationally-known artist. His murals appear in countries all over the world (Mexico, Buenos Aires, Hong Kong, and Miami, to name a few). He also has participated in numerous exhibitions such as one with the distinguished Tate Modern museum. He is one of the great exemplars of urban art in Spain and from the beginning, Foot District made it very clear this was a job just for him.
The result turned out to be an impressive street mural that combines the best of Brillor’s two worlds: graffiti and painting. It is a project that cannot be described; it was made to be seen:
The Air Max 90 Viotech is now available in our nike shop.