The new United Standard collection pays tribute to brutalism, commemorates figures like Le Corbusier, and plays with internet memes’ codes. A groundbreaking proposal where the avant-garde wraps your everyday clothes. This is the latest from Giorgio di Salvo’s brand.
Only five years have taken him to become a true reference in streetwear in Italy and the rest of the world. United Standard stands out with an avant-garde, revolutionary, and radical spirit. Its essence is identified with a beta and 90s web aesthetic, combining different cultural references with the internet elements. Pure irreverence made in Milan. Now, their new Autumn / Winter 2020 collection makes their preferences clear.
United Standard FW20 takes your lifestyle garments to a new mysterious and risky universe. As we look into the pieces in the collection, we find a passion for architecture, with nods to Le Corbusier and the Modern Movement’s brutalist trend. So as always, the color black predominates, with white pieces and continuous brushstrokes in red, creating an aggressive effect. In some garments, contrast stitching will help reinforce that look. Effortless, asymmetrical and primitive scribbles or designs are also common.
Lastly, some pure sarcasm elements stand out, playing with the meme humor of our era and reinventing the format of this language, giving it that signature air. The Gothic details and the drawings or photographs with the minimum quality, deconstructed until almost losing their meaning, are another recurring element.
Get the new from United Standard now.