Under the title ‘SYSTÈME DE LA MODE”, the 032c Spring / Summer collection is inspired by the needs of a post-pandemic society, which seeks adaptability and well-being in the face of an undoubtedly surreal situation.
The campaign, directed by Maria Koch, has been photographed by Max von Gumppenberg and designed by Marc Goehring. Together, the creatives have managed to bring to life an imaginary capable of dealing with dystopia based on versatile pieces, comfortable patterns and a demanding principle of environmental responsibility.
The heat-sensitive dyes used by the brand in this collection reinforce the idea of the relationship between the individual and their environment, also playing with hydrophobic semi-reflective technologies or patterns that change with UV light. Vanguard and sustainability as defense weapons.
“This collection responds to what is happening in the world, personally and globally,” says Maria Koch. “It also has a vision beyond reality, something more magical.” Without a doubt, the proposal is once again a reflection of the cultural and artistic wealth of the brand and of the German capital.
Discover “SYSTÈME DE LA MODE” from 032c Spring / Summer 2021.