The brand founded by Emily Oberg infuses its nostalgic and elegant aesthetic into the season’s standout silhouette, the adidas SL 72.
A Collaboration Full of Nostalgia and Style
adidas Originals and Sporty & Rich join forces once again for a new collaboration rooted in the timeless heritage of the Three Stripes archive and Emily Oberg’s nostalgic approach. This time, the iconic SL72 silhouette undergoes a transformation inspired by the vibrant energy of the 1970s, a consistent source of inspiration for Sporty & Rich. Under Emily Oberg’s creative direction, the collection pays homage to adidas’ heritage while reimagining the design for modern urban settings.
Sporty & Rich: From Mood Board to Cult Brand
Founded in 2014 by Emily Oberg, Sporty & Rich started as a digital mood board showcasing a lifestyle filled with beauty and simplicity—tennis, skiing, golf, and contemporary wellness. Initially a collection of visual references, it soon evolved into a printed magazine exploring topics like design, creativity, and forgotten corners of the past. Today, Sporty & Rich stands out for its thoughtfully designed products that emphasize timelessness and quality, embodying its ethos: Be Nice, Walk a Lot, Drink Plenty of Water.
adidas SL72: Super Light, 1972
The two colorways of the adidas SL72 in this collaboration reflect the philosophy of both brands: timeless pieces that transcend trends to become wardrobe staples. With yellow and blue as foundational shades of the era, these designs nod to the 70s, when running evolved from a sport to a cultural movement.
adidas Originals x Sporty & Rich SL72 at FOOTDISTRICT
Don’t miss your chance to own this exclusive collaboration at FOOTDISTRICT. Explore the latest collections from adidas Originals and Sporty & Rich and add a touch of vintage-inspired style to your wardrobe.
