When it comes to sneaker collaborations, there is no brand more exclusive than Jordan. They are so exclusive, in fact, that no European brand or retailer has ever been blessed with such a lofty privilege… until now! The Netherlands’ premier footwear purveyors, Patta, have disrupted the status quo, delivering Europe’s first Jordan collab in the form of our latest pick for sneaker of the week: the Patta x Air Jordan 7.
Air Jordan 7 X Patta
Air Jordan 7 X Patta
When it comes to collaborations, the Air Jordan 7 is all too often overlooked – but there’s good reason the crew at Patta made it their top pick. The AJ7 made its debut in 1992, right in the middle of Michael Jordan’s first three-peat streak. MJ had finally proven his worth as a true NBA champion and the Air Jordan 7 reflected his rise in status, by dropping all external Nike branding for the first time in the line’s history and allowing the newest Jay to duke it out in the market based solely on the reputation of the GOAT. It was a somewhat daring design that channeled African influence and integrated an external neoprene bootie design, inspired by the Air Huarache, for the ultimate in fit and comfort.
Patta’s Air Jordan 7 design is a reflection of premium Dutch excellence. It adopts a luxurious lifestyle-inspired colour palette of earthy browns and pinks. The collab maintains the AJ7’s signature patterned tongue, and features Patta branding through the midsole for added pop – but the collab truly stands out thanks to the inclusion of a comprehensive capsule collection of complementary apparel. The Patta crew dove deep into the archives to resurrect many of the most iconic apparel from the Air Jordan 7’s reign. From bucket hats to warmup suits, the collection faithfully recreates these original designs using Patta’s fresh new colour combination and the addition of ‘Team Patta’ branding.
The Patta x Air Jordan 7 and apparel collection release this Saturday, June 15. Make sure you are ready to pounce when everything goes online at 9am CEST or get yours in store from 11am CEST.