Rayane Meniri is one of the key figures behind the reinvention of the Salomon Snowclog, a model inspired by the 2000s and now updated with new technology. He is the perfect person to share the details of a shoe ready to rewrite its story.
The current gorpcore trend, which takes outdoor elements and brings them into urban settings, may seem like a modern idea. However, the lines between the mountains and the streets blurred decades ago. What works in a harsh environment becomes a functional advantage in a less demanding one. An item that proves its worth in the toughest conditions guarantees reliability in everyday contexts.
This is why jeans, wool sweaters, or cotton t-shirts, originally designed for specific purposes, made their way into mainstream fashion.
At first glance, the Salomon Snowclog might seem like one of those creations exclusive to mountain settings—a perfect recovery shoe, lightweight and comfortable for unwinding after a long hike or a day of skiing. Originally launched in 2002, the Snowclog debuted at a time when snowboarding and skateboarding shared style influences. These shoes weren’t just seen on the streets as part of an aesthetic tied to board sports—they also made unexpected appearances on red carpets (on the feet of Steven Spielberg or Brad Pitt) and at tech expos (worn by Steve Jobs in his pre-NB phase).
We spoke with Rayane Meniri (Product Line Manager at Salomon) about the reinvention of the Salomon Snowclog, reimagined with a 2000s-inspired aesthetic and modern materials to enhance comfort and functionality. Featuring InfiniFOAM in the midsole for a cushioned feel, All Terrain Contagrip® on the outsole for better traction with a new lug pattern, and an anatomically designed inner lining. Its construction also allows the materials to be easily separated for recycling.
Comfort, innovation, sustainability, and style—told firsthand by someone who knows every detail of the Salomon Snowclog.