PUMA archive is vast and within it we find timeless icons. But there is way more life apart from models like Clyde or Suede, or clothes like the T7 tracksuit: along with these classics, there is a lot of technology.
With all this technology, they have created a new design, the PUMA Velophasis. It takes us back to a time when we could still believe in flying cars, and the eradication of diseases.
The excessive 2000s
It is always said that the 1980s and 90s were very excessive: endless economic growth, stock exchange, technologies, a wider and multicultural world. However, even with those things, running silhouettes was somehow minimalist. It was a sport where people wanted to go faster and farther than everyone else.
But with the arrival of the 2000s and the definitive democratisation of running, chunky aesthetics and maximalism came to the shoes, especially thinking about the ankles and knees of an audience that have not ever played nor practised any sport.
PUMA took out all its know-how and opted for technologies such as iCell, e+CELL and EverRide to guarantee cushioning and comfort in virtually any circumstance, in addition to creating a line, COMPLETE, perfect for running both the most demanding runner and the newbie, which would later become the perfect profile to be ambassador of amateur sport on social media.
In addition, increasingly thicker, cushioned and lightweight soles due to the use of new generation foams, visual maximalism also reached the uppers, but without sacrificing lightness and support: multi-layer meshes that allowed perspiration or reinforcements in leather or TPU, created structures perfectly accompanied by strident or metallic colors.
In short, a perfect product for anyone who wants to go into running.
The result of that inheritance, the PUMA Velophasis
With this new silhouette, PUMA honours that futuristic style of the 2000s and that permeated every aspect, from fashion to design, with pop culture elements from the Glo-fi or the Vaporwave as main influences.
Bold colours, multilayered uppers with metallic insertions and a chunky midsole create a perfect silhouette for everyday use.
As Y2K fashion is returning strongly and the Velophasis are a perfect piece to combine for a bold style. Figures such as Skepta or Kyle Kuzma have already surrendered to this 00s new take.
The PUMA Velophasis is now available at footdistrict.com.