During the presentation at FOOTDISTRICT Madrid, visitors witnessed the story of the Puma Suede and its connection to music, as well as how the Charles F. Stead version reinforces its artisanal identity.
Puma Suede x Charles F. Stead
The Puma Suede has been associated with music since its inception. Created for Walt “Clyde” Frazier, the silhouette (which became popular under other names as well) exploded during the golden era when the New York Knicks won two NBA championships. Frazier was the local idol, and his suede sneakers became the symbol of New York City. Suede, the material chosen by Frazier, allowed for countless color variations, which was a major novelty in the 70s basketball scene.
In this new release, the Puma Suede partners with Charles F. Stead, a British tannery with over a century of experience, to showcase the more handcrafted side of a sneaker where the material is its key feature. And of course, we wanted to bring this launch to FOOTDISTRICT Madrid.
A Sonic Experience
The store was transformed into a stage where leather and the manufacturing process came to life through various interactive experiences. One of the main attractions was the installation of suspended sound cubes, which allowed attendees to immerse themselves in a unique sonic experience. Each cube offered a different music selection, covering genres such as R&B, modern hip hop, and classic rap, creating a rich and dynamic atmosphere that perfectly connected with the spirit of the PUMA Suede.
Additionally, visitors, all of whom were in some way connected to music, had the opportunity to personalize their own PUMA Suede sneakers with a leather pressing system, laces, and charms. Guided by expert craftsmen, attendees were able to experience first-hand the artisanal process that has defined the brand, creating a tangible connection to the leather tradition of Charles F. Stead.
