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Born in the context of football stadiums, the Puma Palermo now returns in an edition that is faithful to the original and proves to be very much up to date. At FOOTDISTRICT we accompany it in its discovery of the city.
In football stadiums and terrace culture, the Puma Palermo became a recognisable silhouette in the 1980s. This distinctly British subculture picked up its fashion references while travelling throughout Europe to support their teams. Every cross-border acquisition was a display of style and much more. It served as a public declaration of their travels and a look for fresh references in different European cities.
Without a doubt, the name of the Italian town and the blue and white colour scheme were appealing in addition to the rubber sole, the T-Toe construction at the toe, the instantly recognisable label with gold accents and the formstripe, the Puma logo, which is concealed behind pieces of suede and nylon.
The Puma Palermo was a point of distinction because, unlike other models at the time, it did not become well-known as an icon of a generation but instead remained a shoe that defined its wearer as a traveller who sought out style.
The Puma Palermo travels through Europe once more in its original silhouette in a photoshoot where flowers and golden tones beckon you to take in the summertime city life.
The Puma Palermo is available now at FOOTDISTRICT.