Once again, all eyes turn on one of the most important events in the fashion world: Paris Fashion Week. An international showcase where, fashion shows aside, the streets become hotbeds of trends where the most avant-garde street style is the real protagonist.
Paris Fashion Week is one of the most important events (the most important?) as far as the fashion system is concerned. An event that lasts several days and takes place twice a year, in which the French capital brings together the highest (and most diverse) number of designers, influencers, celebrities and fashionistas who don’t want to miss the arrival of the-next-big-thing in terms of trends.
A real tour de force in which Balenciaga, Louis Vuitton, Givenchy and Dior among others generously provide us with a show that establishes the who’s who of fashion and trends in a clear and crystalline way, and that dictates the style of the clothes we will wear – or try to emulate, at least – over the coming months. Impossible to resist.
Street style: el reinado de la calle
High couture and front rows aside, if in recent years there is a style that has increased its prominence, it is the one born in the street, in environments far from the catwalks. Street style has been gaining ground year after year, season after season, and what seemed to be a passing trend, anchored in the most classic streetwear and the sneakermania niche, has become an unstoppable phenomenon with no end in sight.
Brands previously relegated to their sporting function, or related to youth subcultures and underground music trends, ended up becoming essential in the wardrobes of fashion victims who combined them without prejudice with their favourite luxury brands. Trainers and apparel from giants such as Nike, adidas, New Balance and ASICS became objects of desire on a par with the maisons themselves.
ASICS, sporting avant-garde at the pinnacle of fashion
FOOTDISTRICT was at Paris Fashion Week AW 22/23. There, with the help of ASICS and Alexánder C. Luque – an exceptional Spanish photographer based in Madrid and London, who is a fashion expert and specialist in capturing the essence of street style like no one else – we tracked down and immortalised the best looks that included a pair of sneakers from the Japanese giant on their feet. And, believe us, there were a LOT of them.
ASICS is one of the favourite sneaker brands of the fashion connoisseurs. Technical innovation, coupled with a futuristic, detail-rich sense of aesthetics, make each pair of sneakers the perfect complement to elevate any outfit, whether it’s a minimalist suit jacket or a utilitarian look.
ASICS x Kiko Kostadinov conquers Paris
So it’s no wonder ASICS is dominating the streets of the City of Love. From the two-mile GEL-Kayano 14 in silver tones – a must-have this season – to the latest addition to the family, the GEL-Kayano 28, which is much more colourful and has a more contemporary vibe.
But in addition to the “pure” running models, we’ve seen several silhouettes from the collaboration between the Japanese giant and Bulgarian designer Kiko Kostadinov. A relationship that is one of the most fruitful and solid on the scene today. The GEL-KIRIL, the UB3 S GEL-Nimbus 9 or the GEL-Delva are some of the sneakers most seen on the feet of influencers, trendsetters and fashionistas throughout the week.
Paris très bien! Asics c’est chic!