Building on its ubiquitous slogan “No Problemo”, Aries has created a new brand that stays true to its original spirit while adding a dose of essential designs.
Aries doesn’t slow down. The London-based label, always pushing the boundaries of irreverent streetwear, has turned its “No Problemo” motto into a way of life. Founded in 2010 by Sofia Prantera and Fergus Purcell, two key figures in London’s streetwear scene, Aries was born from their shared love of urban art and rave culture. Prantera, with a background at Silas and an experimental approach to design, and Purcell, the mastermind behind Palace’s unmistakable logo, created a brand that quickly made its mark on the European fashion landscape. Since then, Aries has become a benchmark for underground luxury, blending tailoring with a DIY attitude and an aesthetic that oscillates between graphic chaos and technical precision.
Among its standout pieces was the No Problemo slogan, which now returns as an independent brand. Its first drop delivers a selection of genderless essentials that lay the foundation for its identity: sweatshirts, hoodies with and without zippers, graphic tees featuring its bold logo, cardigans, and even Oxford shirts—all infused with the effortless cool that Aries has mastered. The lineup also includes accessories that go beyond the ordinary, from football-inspired scarves to socks and even branded adhesive tape that makes a serious statement.
No Problemo borrows Aries’ DNA but is already carving out its own path, embracing an aesthetic that merges skatewear with an intergalactic twist. If breaking boundaries is the mission, this is only the first contact.