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Nike, to say the very least, is fond of nostalgia. Every single year sees the brand go back into their vast archive of greats, both low-key and otherwise, and re release them. That, in and of itself, is enough to win over a big enough niche audience and bring in revenue. But, there’s a little more to it. Bringing back these sneakers isn’t just about reselling old products. It’s also a great way to remind you just how good the Swoosh has been at this whole footwear design thing.
The Waffle Racer is arguably the very best example of this ethos. Released back in 1977, this was the company’s standard bearer for all of the coming runners for a long while. The minimalist performer was an update to an even earlier model, featuring a wider build for increased stability and comfort. But, the kicker here is that they were actually lighter than the previous Oregon Racer. It was rather unheard of at this time for a shoe to actually get more spacious and be even lighter. Even today, that sounds ludicrous doesn’t it? Well, Nike’s past as a budding sportswear provider specialized in the ludicrous. Even in its early stages, The Waffle Racer was an anomaly. Discover the Nike Waffle Racer.