It’s wild enough that the Air Max line is an indisputable global sensation.Yet, the Air bubble’s story is even more fascinating when you look at it on a release-by-release basis. The Air Max 97 is one such isolated piece of this storied collection.
As we all know, the AM 97 first debuted as Italy’s beloved “La Silver.” The gleaming, impossible to ignore shoe hit the country’s pop consciousness with a relative calm before taking its own place on Italy’s cultural mountaintop. From nightclubs to runways, a new obsession had been born. Sneakerheads weren’t just hunting for the wavy, conspicuous runner, they were infatuated. Now, like a love that went away without ever calling things off, it returns, hoping to sweep you off your feet one more time. Mark your calendars, the OG AM 97 returns on April 13th!