In a world filled to the brim with creative minds struggling to carve out a niche
in the increasingly complex streetwear sector, South Korea’s thisisneverthat brand stands head and shoulders above the rest. And that’s due in no small way to its designs and a very specific communication strategy that owes a lot to the early collections from Supreme or Stüssy, thanks to the creation of its own language and collaborations that are destined to become icons of their time.
A case in point is the Converse x thisisneverthat New Vintage.
The constant revamping of classic designs
It’s a fact of life that when two symbols of different eras join forces, the result tends to be more than remarkable. Converse, it goes without saying, is well known for keeping one foot firmly anchored in its legacy while at the same time embracing the latest innovations, tendencies and trends without any complexes whatsoever.
That’s why it’s no surprise that some of its collaborations have become genuine totems, veritable fashion and style references: who can forget their now famous collaborations with Comme des Garçons, Missoni or the more recent one with Off White?
Converse x thisisneverthat Chuck 70… and much more
As on other occasions, the legendary Chuck Taylor 70 has been chosen by Seoul’s coolest brand of the day as the key piece of a collection that already seems sure to become a must have for sneakerheads and fashionists.
The collection’s jewel in the crown features a beige upper made from textured nubuck that nestles on a vintage-finish midsole rounded off by a bright green rubber outsole, ideal for setting the style with every step you take.
The other protagonist of the collection is a Converse One Star whose blue velvet upper and black midsole, replete with some of the Korean firm’s signature details, are sure to attract approving glances as you walk by.
These two silhouettes are complemented by a range of utilitarian garments such as T-shirts, pants, sweatshirts and accessories in which the spirit of both companies blends with a vintage nineties touch.