Maison Kitsuné emerges from universes surrounding fashion, created from a music label and has turned the fox, a historic symbol in Japanese folklore, into its own image.
Maison Kitsuné operates as a cultural fusion that combines the worlds of fashion, music, and design. Founded in 2002 by Gildas Loaëc and Masaya Kuroki, this brand originated in Paris with Japanese roots and quickly became known for its contemporary aesthetic that redefines classic preppy style. The brand name, Kitsuné, is the Japanese word for “fox,” a symbol of versatility and adaptability. Just like the fox, known in folklore for its ability to transform, Maison Kitsuné continuously adapts its collections based on its ever-changing sources of inspiration. This mythical creature also serves as its iconic logo, evolving and changing over time.
Maison Kitsuné: A True Lifestyle
The essence of Maison Kitsuné lies in its unique ability to unite design, music, and culture. Its clothing collections, created by Masaya Kuroki, embody a harmonious blend of Japanese influences and Parisian elegance. Each piece is crafted with high-quality materials, offering a modern touch to classic styles. The fox logo, which represents Kitsuné, is linked to various meanings in Japanese history, where the fox is often depicted as an intelligent creature capable of transforming into a human. This idea of transformation and fluidity is key to the brand’s identity.
The Origins of Maison Kitsuné
Gildas Loaëc and Masaya Kuroki, founders of Maison Kitsuné, started their journey in the ’90s. Gildas, a self-taught entrepreneur, opened a record store in Paris, where he met Masaya, a Japanese fashion enthusiast who had immersed himself in the city’s artistic scene. Their shared passion for music, fashion, and culture led to the creation of Kitsuné, a brand that reflects their “Art de Vivre”, a lifestyle based on their passions, ambitions, and the desire to create something new.
Maison Kitsuné has constantly expanded its creative horizons. The brand has collaborated with big names like Eastpak, And Wander, Puma, and Reebok, and also offers a complete cultural experience, blending fashion with music and gastronomy through its Café Kitsuné concept.
Maison Kitsuné at FOOTDISTRICT
Now available at FOOTDISTRICT, Maison Kitsuné offers the perfect balance of fashion, music, and lifestyle. Discover their latest collections, where functionality meets style and iconic design transcends borders. Explore the unique pieces that define a global cultural phenomenon, stemming from a fusion of Paris and Tokyo.



