A new FOOTDISTRICT editorial features New Balance’s timeless designs, with the 990v4 and 990v6 serving as the main protagonists.
Essential and timeless. New Balance knows how to incorporate their designs into environments that are both unfamiliar and familiar. Recognisable locations that you have never visited. Moments that exist in no time. Each of its new models renews materials and technologies while maintaining an essence that makes it relevant in any era.
The NB 990 was created with the goal of being, simply, the best shoe on the market. A commitment that has been reaffirmed in its interactions, as seen in the 990v4 and 990v6. The NB 990v4 was an evolution of the v3 and thus retained its sleek lines and ENCAP technology (a combination of lightweight foam in the centre and lightweight foam on the edges). The NB 990V6 is the most recent version of the saga, and we can see the use of materials that have proven their capabilities in performance models like FuelCell, without abandoning the 990 saga’s essentials, such as ENCAP or reflective details. Another feature of the NB 990 is related to the manufacturing process, which is carried out in U.S. factories and following the brand’s traditional techniques.
A timeless setting, with references to past decades but also to a future of essentials, is the place where we present the New Balance 990v6 in fundamental colors in the history of the brand. Now available at FOOTDISTRICT.
