Eladio Carrión and New Balance present a collaboration that celebrates authenticity, the artist’s genuine style, and his deep connection to Puerto Rico.
The collaboration between New Balance and Eladio Carrión offers a unique perspective of the Puerto Rican artist, focusing on his everyday life away from the stage. Eladio remains true to his essence, connecting with his community and living authentically. A clear example of this is his daily routine of visiting La Placita del Mercado San Juan, where he buys fresh produce to prepare food for his twins. This genuine portrayal of Eladio, centered on family values and simplicity, reveals a different side of the artist, much closer to his people.
Despite his global status as a Grammy winner and multi-platinum success, Eladio remains a humble man, deeply rooted in his origins and in his native Puerto Rico. His relationship with the New Balance 1000 reflects this authenticity, as these sneakers are part of his daily routine. Just like Eladio, the NB1000 embodies that genuine and true style, without embellishments or pretensions.
Originally released in 1999, the New Balance 1000 features a design that marked an era with its streamlined shape, overlay panels, and segmented sole. This model remains relevant and blends seamlessly with the style of contemporary models like the 9060 or the WRPD runner. The reissue of the NB1000 is a tribute to that authentic, timeless style that reinvents itself without losing its essence.
Created in San Juan, Puerto Rico, this collaboration reflects the importance of the real and the close, celebrating Eladio’s authenticity and his connection with his community.