Nike has officially relaunched the ACG line with many new updates. And what better moment to present it than the opening weekend of the Milan-Cortina Winter Olympics.
A moment where Nike truly lived up to its reputation. But let’s start from the beginning: ACG.
By all conditions, means all conditions
The classic ACG motto has been expanded. How? By merging the Nike Trail line with Nike ACG under the latter’s name.
With this fusion, Nike simplifies the catalog and, most importantly, delights ACG fans, taking that adaptation to all conditions a step further in one of the toughest running disciplines.
Product development specific to trail, such as the new Nike ACG Ultrafly Trail, which our team had the opportunity to test both in snow races and hiking. In the apparel, we found Cordura, Gore-Tex, and Primaloft to keep athletes protected at all times against any weather adversity.
The Star: The Train
Now, let’s get to the important part: the ACG Express. Nike once again did what it does best and customized a train from the Italian tourist railway network in the most visually aggressive way possible—painting it with the orange that has become the symbol of this relaunch.
From the outside to the inside, every detail was carefully designed to embody ACG: personalized mugs, statues, phones, check-in stations, the wild goat that has become the ambassador these days, products… Everything was created not just to catch attention, but also to engage with the brand team behind two of the main products in the line—the ACG Ultrafly Trail, Brenden McAleese, and the Lavaloft jacket, Margaret Mussman.
This train took us to the foot of the Bergamasque Alps, where, after a bit more road, the team split between hiking and running to test all the ACG gear we were wearing, especially the Ultrafly Trails. Mission accomplished: we arrived safe and sound, our Eric enjoyed the snow like never before (his exact words), and Rubén and Muci enjoyed the views of the entire valley from the lookout.
