Lacoste has a direct link to innovation. It has had it since its inception, because René Lacoste, more than just a tennis player, was an innovator who influenced training systems, racquets, and, of course, clothing.
Inspired by that spirit, and in celebration of Lacoste and Highsnobiety’s collaboration “Shades of Tennis,” FOOTDISTRICT hosted a series of workshops last Saturday. A chance for cultural leaders to encourage new forms of contemporary creativity. Pioneers from different communities with different backgrounds.
After a Welcome Breakfast, Aída Camprubí made way for Kero and Karpa, our first guests. Kero and Karpa are virtual agitators and stylists who shared their unique perspectives on trends, creative processes, and the current state of contemporary creation. Then it was time for the collective known as Domestic Data Streamers, whose artistic creations are based on data. Marta Handenawer, the DDS Head of Creativity, gave a realistic demonstration of how emotions can be evoked by any communication exchange, even the most unexpected ones, and how those emotions can then be transformed into an artistic creation. Isla6, a creative collective that draws strength from its spirit of collaboration, spoke with us about the organisational procedures involved in collective creation. And they approached it from the most advantageous angle possible—a real-world example of inventiveness that begins with the sound of a tennis ball.
A candle-making workshop hosted by Cerería Subirá, one of Barcelona’s oldest stores that opened its doors in 1761, was the day’s final event. Skilled in both candlemaking and promoting candle culture, the workshop served as a platform to honour the collection’s expertise and savoir faire. Eduard Torres, Marti Gonzalo, Aleix Barau, Diego Velasco, Andrea Cuervo, and Abril Rui were among those present who had the opportunity to create candles using fragrances and hues influenced by the artistry and palette of the Lacoste x Highsnobiety “Shades of Tennis” collection. Locations in the collection that are connected to Lacoste’s past.
