Presenting Kappa Kontroll
Kappa Kontroll represents a lot in the grand picture of Italian fashion. As with many other major names in the industry, there is quality, imagination, and a whole lot of revenue. But, condensing its history down to those parts makes it almost indistinguishable.
However, a closer look at Kappa’s lineage shows us just how unique it was and still is. In this spirit, Kappa Kontrol is a sort of reminder of this interesting story. In perhaps the most ironic turn for a brand of its reputation, the formation of Kappa was, essentially, an accident.
From all fashion to high fashion:
Back in 1916, in the city of Turin, a company was founded. This company’s premise was, as most fashion enterprises during this time, simple: making socks and underwear of the highest quality. It’s hard to believe, but Kappa’s boisterous style originally starts off as a provider of the least visible of fashion items.
That being said, Maglificia Calzificio Torinese, as it was called, earned a reputation for the craftsmanship of their wears. The budding Turin start-up develops into a source of national pride while building quite the fanbase. It’s that same base that would be disappointed by what must’ve felt like the brand’s first actual mistake.
During the 1950s, MCT went through a bit of a crisis. The company had sent out a batch of socks that was not up to its own lofty standards.
Inevitably, their customers noticed and purchases were sent back in droves. All of a sudden, after four decades of remarkable success, an Italian mainstay saw a risk to its spotless reputation. MCT’s response would prove decisive.
After getting all of the faulty socks returned, the company’s response was to mark the pairs to follow with the word “Kontroll,” highlighting the first letter. This K became a breakout hit and fans couldn’t get enough.
Originally a damage control measure, the K symbol was now the talk of all MCT fans in the late 1950s onward. Thus, the Kontroll brand is born.
More recently, Kappa opened 2017 with its first Kontroll collection partnering with Slam Jam. Here’s hoping we get more from Kappa’s intriguing past. Discover Kappa Kontroll.
