Quai 54, the world’s biggest streetball tournament celebrates its long-lasting partnership with Jordan Brand in a collection that goes back to basics.
Quai 54
Known as “The official rendez-vous of basketball & hip hop culture,” the Quai 54 tournament was established more twenty years ago and has since grown to be the hub for street basketball creation and inspiration.
Hammadoun Sidibé and Thibaut de Longeville saw street basketball competitions in New York City in the 1990s and thought it would be interesting to hold an event of that kind in Paris, which gave rise to the concept of Quai 54. Streetball and Hip Hop, with the particular Parisian style.
Featuring slam dunk competitions, concerts, hip hop and basketball stars, and men’s and women’s 5×5 competitions, Quai54 is now regarded as the biggest street basketball event in the world. It is much more than just a basketball competition; it has shaped a style for tournament production and has influenced the arts and music as well.
Jordan x Quai 54
Jordan has been Quai 54’s primary partner for the past few decades, and their joint collections are updated each season. This season is all about going back to the roots, honouring the performance, urban culture, and Parisian flair that define Quai 54. The superfluous is removed to create a collection of sophisticated basics inspired by Jordan’s legacy and the original Quai 54 logo, all in sleek black and white with pops of colour.
Pants with the classic diamond, T-shirts with minimalist vibes, three sneakers, Jordan Take One 5, Air Jordan 1 Low and Air Jordan 3 with the style that identifies the 2024 collection, available from June 10 at FOOTDISTRICT.