The different definitions of Family share a sense of belonging and a capacity for growth. Every family, according to Jordan Brand, is a choice for progress.
Jordan Brand speaks of its family to refer to the athletes and brand ambassadors, all those who choose to be part of a community that is growing, not only with new members, but also with organizations that communicate Michael’s legacy and turn it into a new message for younger generations.
Michael Jordan inspired an entire generation with his performance and style, stories that united fathers, mothers and continued in their children. Becoming the agitators for a new era, they are the ones who now demonstrate new styles, contexts and limits.
Families as more than just a parental nucleus, families as a core of communication between heritage and innovation, not only of Jordan Brand and its stories, but also of the passion that led Michael Jordan to become a symbol of excellence.
The Family concept is at the core of the Jordan, and that’s why we’ve sought out one of the many interpretations of the original core to start a series of portraits that bring together the stories of several generations. The first, with the Air Jordan 4 Midnight Navy, an edition that takes as its base one of the original colorways, White Cement, and its characteristic spots on the midsole, side “wings” and pull tab.
Now available at FOOTDISTRICT.
