The collaboration between Nigel Sylvester and Jordan Brand reaches a new stage with “Brick After Brick”, an invitation to stay on top. While the previous launch, Brick by Brick, evoked the story of Nigel’s neighborhoods and his BMX, this time the in-store experience went a step further.
Jordan Room Transformed into an Urban Stage
Our Jordan Room in Madrid, dedicated to the history and legacy of Jordan, was filled with music, drinks, and snacks that transported us to New York. But the real highlight was the custom Claw Arcade, inspired by classic fair machines, where attendees, with a bit of skill, could win prizes such as stickers, discount codes, a BMX helmet, and a BMX customized in the colors of the Air Jordan 4 “Brick After Brick”.
The great atmosphere, shared excitement, and interaction with the game turned the launch into a true meeting point, where each participant could test their skills, enjoy themselves, and connect with other sneaker fans. Each purchase included a personalized tote bag and a ticket to play, making each pair of sneakers also a gateway to fun and surprises.
Prizes and Exclusivity
The grand prize, the custom BMX and helmet, along with other gifts and discounts, reinforced the launch’s spirit as more than a purchase: a complete experience, full of history, culture, community, and shared moments.
Thank you to everyone who participated!