FOOTDISTRICT is commemorating the return of the PUMA Speedcat with a campaign that includes actions in its stores and editorials, culminating yesterday in an event in Madrid’s centre where speed and style converged.
Speed is an experience that defines its own style, which has iconic shoes, the PUMA Speedcat. Created in 1999 from racing drivers’ shoes, the lifestyle version first became a symbol of speed, then a symbol of a generation.
To commemorate the return of the PUMA Speedcat, FOOTDISTRICT invited 200 figures from fashion, music, sports, and style to participate in a variety of experiences that rekindled the relationship between the fashion icon and motorsports.
In a venue in the center of Madrid that maintains the atmosphere of its past, related to the engine, FOOTDISTRICT as the main partner of the launch presented the return of the Speedcat among different experiences: at the entrance, a series of signaling mirrors with which you can look back or discover new edges of oneself, once inside, the space was decorated with images of the editorial created for the campaign, with an arcade area with a motorcycling simulator to feel the acceleration of the competition, a paddock in which to immortalize your style in a photo printed on the spot that could be customized thanks to the stickers designed for the occasion, created from the concept of speed. The fastest riders on the simulator received prizes for their skills: a helmet customized by FOOTDISTRICT and PUMA and obviously, some PUMA Speedcat.
All with the presence of Kabasaki and Pablo Anyway, who were in charge of sounding the event with echoes of the asphalt. Always with the PUMA Speedcat and the engine in the center.
The PUMA Speedcat OG are already available at FOOTDISTRICT both on our website and in the stores in Madrid and Barcelona, where the presence of the PUMA Speedcat is kept active with window displays and editorials created for the campaign.
