An Experience Created for One Piece Fans
When a collaboration draws from a universe as instantly recognisable as One Piece, the product tells only part of the story.
Nike brings the world of one of the most influential manga franchises to a collection of footwear and apparel inspired by its characters, references and most recognisable elements. The collection stands on its own, while revealing additional details to those who know the universe from the inside.
In Europe, the collection has reached only six selected stores. FOOTDISTRICT is one of them. And we wanted to create something special for the occasion.
Our connection with such a specific community led us to approach the launch differently. To access the opportunity to purchase the Nike Air Max Plus “Ope Ope”, participants had to put their One Piece knowledge to the test. We created a quiz specifically for the occasion, giving those who understood everything behind the collection a chance to prove it.
FOOTDISTRICT Madrid as a Nike x One Piece Laboratory
The community response confirmed that this collaboration had a story worth telling beyond the product.
We transformed the entrance of FOOTDISTRICT Madrid into a laboratory inspired by Nike’s vision, creating a space where research, innovation and the stories of the characters come together.
The space invites visitors to discover the creative process behind the collaboration and turns the visit into an interactive experience. Each element acts as another clue within the narrative, connecting the design of the sneakers with the One Piece universe and the energy of the Ope Ope no Mi.
The objective was simple: we wanted those coming to collect their pair to find more than a box. For a few minutes, they could step into the universe behind the collaboration.
The response exceeded our expectations. From the very beginning, the space sparked the curiosity of those who visited the store. People stopped to discover every detail, share the experience and, of course, search for references they recognised from the One Piece universe. Seeing the community’s enthusiasm around the installation was probably one of the most rewarding parts of the entire launch.
We also wanted the experience to leave participants with something tangible. We created three posters inspired by the collection, available as prizes through our slot machine.
Thank you to everyone who took part, visited the store, put their One Piece knowledge to the test and shared the experience with us. And thank you to everyone who made it possible for FOOTDISTRICT Madrid to become, for a few days, a small gateway into this universe.