The meeting of the artisan and the urban, at the heart of a collaboration that includes T-shirts, sweatshirts, and a vase that combines tradition and trend.
ScrapWorld is celebrating five years since its inception as an event organiser for trends, sneakers, and music. Since then, it has expanded and developed into a brand that represents the trajectories of the future. In 2023, FOOTDISTRICT will mark ten years as a leader in global retail, and to mark the occasion, it will host various activations and partnerships. Over this period, ScrapWorld and FOOTDISTRICT have expanded concurrently, collaborated, and combined their references.
Friends gather to celebrate anniversaries, and ScrapWorld and FOOTDISTRICT wanted to join forces to celebrate with a partnership centred around the idea of craftsmanship—a concept that is often associated with tradition but that in this collection raises questions about its beginnings and destiny.
Rather than confronting tradition with the urban, the collaboration between FOOTDISTRICT & ScrapWorld explores how new creations can become traditions and how craftsmanship can be incorporated into trends. Graffiti updates the idea of craftsmanship since it is a handmade element that makes each piece unique.
The collaboration FOOTDISTRICT x ScrapWorld reflects the contrasts between traditional art and contemporary urban languages in order to discover their parallels. Pieces from both worlds are combined in the collection. This union of opposites—tradition, or craftsmanship—and graffiti, or a new craft on the verge of tradition, is explained by the vase. Crafted locally using traditional methods, the ring is designed along the lines of vintage American professional sports rings. The T-shirts and sweatshirts in the collection, ironically, function as traditional merchandise. The cap encourages you to put yourself in the shoes of an artisan and create one-of-a-kind products with the patches commemorating the collaboration and anniversary of FOOTDISTRICT and ScrapWorld. A commitment to combine craftsmanship and urban spirit.
The collaboration will be available in the FOOTDISTRICT Barcelona shop from 24 November and from 28 November in FOOTDISTRICT Madrid, FOOTDISTRICT Barcelona and online.