FOOTDISTRICT and Kappa have collaborated to create a commemorative T-shirt inspired by the retailer’s two physical locations in Madrid and Barcelona.
Kappa’s association with football began in 1978 with a partnership with Juventus and continued for the next four decades with continuous revolutions in sportswear, which will be on display in the exhibition “40 Years of Football History”. It will include authentic and legendary t-shirts from the brand, with stories about each of them and the legendary players who wore them, as well as photographs depicting the cultural revolution brought about by team sponsorship both inside and outside of stadiums.
A limited edition football shirt created by FOOTDISTRICT to commemorate the exhibition links Kappa’s legacy to its retail locations. The colour scheme is based gold from the Barcelona walls and on grey from the urban setting of the Madrid shop. The crest designed for the occasion, in which the two stars stand in for the shops, complements the outfit. The wording FOOTDISTRICT on the collar and a label designating it as a limited edition of 200 units serve as the final details.
The FOOTDISTRICT x Kappa collaboration will go on sale on 26 September 2019 on the occasion of the “40 years of football history” exhibition, which will first visit Madrid and, from 3 October, the FOOTDISTRICT shop in Barcelona.