With water as the main inspiration, FOOTDISTRICT and K-Way launch a collaboration that connects Madrid and Barcelona.
FOOTDISTRICT has found the perfect ally for the rainy season in K-Way, a collaboration that uses the French brand’s technical knowledge to connect the retailer’s two physical spaces in Madrid and Barcelona.
K-WAY was founded on a Parisian idea, but its influence has spread far and wide, making lightweight, comfortable, waterproof, and foldable jackets a universal symbol of functionality, protection, and style. The use of ultra-lightweight, easy-to-fold fabrics in K-WAY’s design allows the garment to fold in on itself. Its functionality is what allowed it to become a street symbol.
A FOOTDISTRICT team travelled to Turin, where the brand’s archives are now located, to learn about the brand’s history and to try to recover part of its legacy through colour.
Water serves as a metaphor for the functionality of K-Way. Because water is not only a threat to be avoided, but it is also an ally. The same factor that separates also promotes closeness. This collaboration resulted in one of their historic outerwear garments, the K-Way Le Vrai 3.0 Claude, named after the original garment’s creator, Léon-Claude Duhamel, in 1965.
This new edition employs colour blocks as symbols of Madrid and Barcelona. The asymmetrical design, with a grey sleeve representing Madrid and a golden sleeve representing Barcelona, pays homage to the essence of the two cities while emphasising their contrast. On the hood, the graphic design studio Wete Studio’s interpretation of the FOOTDISTRICT image.
On the functional front, the jacket incorporates all of the features we have come to expect from the iconic Le Vrai 3.0 Claude, such as the unisex design with regular fit, the water-repellent and windproof material, the heat-sealed cover to prevent water from entering, and the tricolour zip, a true brand icon.
The limited edition FOOTDISTRICT and K-Way will be available from 19 October 2019 at FOOTDISTRICT.
