Let the games begin! Nike x OFF-WHITE “Football, Mon Amour” arrived just in time for the start of the 2018 FIFA World Cup. The collection, based on the bond of football meets fashion, features Virgil Abloh’s signature style stamps: a design simplicity combined with attention-grabbing logo lettering, the use of quotation marks, and stark color contrast. Yet, it endeavors to create something new that we haven’t seen before. It underpins a familiar nostalgia and universal love (conscious or subconscious) of the sport of football. The language of the lettering and design speaks for itself and has transformed what was once only thought of as a sponsorship deal and function for athletic performance gear, and has turned it into street style and high fashion for those who dare to be cool.
Here in Madrid, it’s no secret that football and fashion reign the streets. We stepped out to the concrete football pitch near Conde Duque, along with @25gramos and @lendersmagazine and models @africavugatti and @do_it.urselff to shoot the stunning football-inspired streetwear collection. Take a look at the sharp elegance and cool beauty of Nike x OFF-WHITE “Football, Mon Amour”.
