Continuing its goal to stay on top of the sports fashion industry, Nike has allied with rapper Drake. Together with him he has decided to create a subbrand called “NOCTA”.
This collaboration between Nike and Drake (@champagnepapi) comes after the success of their previous collaborations. One of the last ones was in the videoclip of “Laugh Now Cry Later”. That, in fact, was recorded in Nike’s headquarters in Beaverton, Oregon.
The collection proposes simple and resistant silhouettes establishing what could be the new top quality sports uniform. All the garments are insulating and have the brand’s details. The most outstanding garment of this first launch is a puffer with the Nike logo on the back that is part of the coat’s padding.
These first four garments arrive just in time to keep us warm against the cold. Although the pieces pay homage to sport, they are designed for all of us who are looking for comfort in improved functional basics for the day. Comfort should be the main maxim of any winter collection and NOCTA knows it.
It stands out for its practical garments that provide warmth without the need to combine several layers of clothing. In fact, the key to NOCTA is based on the singer’s own desire to create the hardest and most resistant pieces possible. These seasonal essentials are based on a relatively simple color palette.
The first drop of NOCTA, the Nike and Drake sub, will be available on Saturday January 19th at 11am (CET) in the Foot District catalog. What are you waiting for? You won’t regret it.