The new Converse Pro Leather campaign marks the perfect revival of our favorite aesthetics from previous decades, setting a journey through different styles that come together in the same silhouette.
We go back to the 80s, 90s and 00s with the latest reissue of Converse Pro Leather. The Converse Pro Leather Through the Decades campaign defines the urban culture of those times and highlights the historical background of the model, a sneaker that was born in 1976 and has been consolidated in streetwear ever since. The youthful rebellion, the impetus to express themselves through clothing, the basketball culture and the skateboarding scene are the great pillars of an imaginary that Converse has recovered from that era. We have counted on three national assets to represent each of the periods.
The 80s are represented by stylist and model Ana Sotillo (@anasotillo_), who is in charge of the 80’s vibes, with a total-black look that contrasts perfectly with the Converse Pro Leather 1980’s Pack.
The 1990s are back with a bang with the green sole of the Converse Pro Leather 1990s Pack. With Mitch (@mitchmbr), representative of a new generation full of ambition and energy, the model is energized with a closure system where elastic cords replace the classic laces. A minimal and modern design authentically Converse.
The singer Eva Ruiz (@evaruiz) puts the musical touch and completes a campaign where fashion, attitude and music converge creating a pure streetwear algorithm. The scene of the ’00’s is captured in her Converse Pro Leather 2000 Pack, with a combination of premium materials in neutral tones and hi-top silhouette.
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Credits
Photo: @enanei
Creative & Styling: @gothic__sport
Faces: @anasotillo_ @evaruiz @mitchmbr
MUA: @miky.valles
Hair: @serpiente.es
Styling Assist: @alfred.vivas
Production: @footdistrict & @highxtar