An event where Converse and FOOTDISTRICT showcased their long-standing connection to basketball, music, fashion, and art.
Barcelona became the epicenter where hoops, sound, and style met on the same court. The Converse Hoops Party, organized by FOOTDISTRICT and 24Segons, celebrated this bond with basketball — just as the Converse Shai 001 emerges as one of the silhouettes of the moment.
The goal: to capture in one event the energy that makes Shai Gilgeous-Alexander one of today’s most electrifying athletes — a fusion of style and performance.
Held in a former warehouse, the event was a true celebration of the local community: 3×3 basketball games, dunk exhibitions, music, and urban art. A space where competition, rhythm, and creativity came together — players, artists, and creators uniting to pay tribute to the culture shaping contemporary basketball.
For over four hours, the audience experienced a fusion of sport, culture, and community. The Shai 001 acted as a bridge between worlds — performance and fashion, technique and expression — reflecting the very essence of Converse and its global influence.
With an atmosphere built on light, sound, and design, the Converse Hoops Party cemented Barcelona’s place as one of Europe’s key cities for street basketball and urban culture.
Converse Hoops Party was a collective celebration — a testament to how basketball can transcend the court and become a form of art.
