FOOTDISTRICT, adidas, and Bad Bunny have a long history of collaborations, with campaigns that expand the stories of the artist beyond the product: San Juan, speed, intimacy… concepts developed to connect with a well-known universe.
With the arrival of the DTmF Tour in Europe, FOOTDISTRICT Madrid becomes a new space dedicated to the adidas x Bad Bunny Merch Tour, a meeting point between music, identity, and physical experience.
Madrid as a Meeting Point for Bad Bunny, adidas, and FOOTDISTRICT
In recent years, Madrid has become the center of Latin culture in Europe, a city open to music, and Bad Bunny knows this well: 10 concerts sold out almost instantly.
To celebrate Bad Bunny’s visit, FOOTDISTRICT transforms its Madrid store into the stage of an immersive experience built around the adidas x Bad Bunny Merch Tour, turning every corner into part of a journey from Puerto Rico to the world.
A Journey Inspired by Puerto Rico
The experience unfolds like a journey. The first space recreates an airport terminal, serving both as a starting point and as a symbol of arrival. Visitors are greeted by the red blooms of the flamboyán, the tree that has become a symbol of Puerto Rico and inspired the new edition of the adidas x Bad Bunny Ballerina “Flamboyan.”
The journey continues along a street inspired by Puerto Rico, built from everyday references and neighborhood codes reminiscent of Old San Juan—the colors, the cobblestones, and the chinchorros, small bars where you can stop for a drink and play a game of dominoes.
After passing through the airport and the streets, the tour ends in a more intimate setting: a Puerto Rican home, designed as the emotional conclusion of the story.
Every element is designed so visitors can explore the collection in an environment connected to its story, understanding the project as a physical extension of the creative universe Bad Bunny built around the DTmF Tour.
Dates and Opening Hours
The adidas x Bad Bunny Merch Tour pop-up store will be open to the public in Madrid from May 29 to June 15, 2026.
Monday – Saturday: 10:30 – 21:00
Sunday: 11:00 – 18:00
Address: C/ de Valverde 35, Madrid