Carhartt WIP celebrates 50 years of its Active Jacket. It was one of the essential silhouettes that served as the basis for Carhartt WIP’s growth in Europe, adapting American robustness to an urban and fashion context. Today, fifty years later, the Active Jacket remains omnipresent in culture and returns with four special editions.
Since its debut in 1975, the Active Jacket cemented its status as a foundational silhouette. Celebrated by the everyday worker and quickly adopted by subcultural pioneers, this jacket was born in the United States with the purpose of serving a consumer seeking a more casual lifestyle.
The history of the Active Jacket mirrors the trajectory of Carhartt WIP itself. The brand creates products firmly rooted in functional workwear, but its audience leverages the utility of its garments for a lifestyle where music and skateboarding were emerging. This jacket was one of the essential silhouettes that served as the basis for Carhartt WIP’s growth and consolidation in Europe, adapting American robustness to an urban and fashion context.
Today, fifty years later, the Active Jacket remains omnipresent within global culture. It rarely feels out of place, being a recurring element in contexts as diverse as music, skateboarding, cinema, and various urban subcultures.
To celebrate this enduring legacy, Carhartt WIP presents four special edition designs that pay tribute to the original model. The collection includes two reversible pieces crafted from the brand’s signature canvas. Additionally, a reversible denim style with a red quilted lining is added, along with a unique reversible silhouette made from leather.
The Carhartt WIP OG Active Jacket represents a perfect combination of authenticity and versatility. With its durable construction and its capacity to adapt to any aesthetic environment, it will continue to make its presence felt in culture as the years and decades roll on.