The arrival of By Parra at FOOTDISTRICT brings one of the most unique voices in today’s creative scene.
Behind the brand is Pieter Janssen, globally known as Parra, a Dutch artist and graphic designer who has built a world of his own—full of vibrant colors, surreal characters, and a sense of humor that defies convention. His work, instantly recognizable, moves between art, skateboarding, and music, making him a key figure in visual culture over the past two decades.
An identity shaped by art
Before founding By Parra, Janssen had already left his mark with an unmistakable style. Curved shapes, distorted figures, and a bold color palette—dominated by blues, reds, and electric pinks—form a visual language that has appeared in murals, record covers, international exhibitions, and collaborations with heavyweights such as Nike, Vans, and Patta.
With By Parra, this artistic universe shifts to textiles. T-shirts, hoodies, and accessories become canvases to showcase illustrations that, with a mix of irony and satire, comment on modern life while carrying a uniquely charming sense of strangeness.
From the gallery to the streets
One of By Parra’s most compelling traits is its ability to move across different contexts without losing coherence. Just as present in international art fairs as in skateparks, the brand’s versatility connects with diverse audiences: contemporary art lovers, skaters, sneaker collectors, or simply those seeking distinctive garments with a strong identity.
The brand has become a bridge between gallery and street, proving that art must be shared to be enjoyed. Each piece works as both an aesthetic statement and an everyday object that adds style and personality to any outfit.
By Parra at FOOTDISTRICT
The By Parra selection now available at FOOTDISTRICT includes some of the brand’s most representative creations. Hoodies with irreverent illustrations, graphic T-shirts bursting with color, and accessories that bring Parra’s visual world into functional pieces. By Parra is now available at FOOTDISTRICT.