Barbour’s classic British style meets Maison Kitsuné’s contemporary vision in a collaboration that reimagines the ideas of the two brands.
The first collaboration between Barbour and Maison Kitsuné is built on the British brand’s materials, creative processes and attitude against the elements, but adds some of the laid-back Parisian mindset in unexpected situations. The cozy, casual style with protection against the elements.
Two brands; Barbour and Maison Kitsuné.
Barbour‘s creations are linked to the company’s history, which is also tied to a specific location. Its style and ability to create garments that protect against the elements stem from its origins in the north of England, where many of their garments are still manufactured. A cold and wet environment necessitates protective jackets, coats, and accessories.
You will have to go a little further to meet Maison Kitsuné. Maison Kitsuné is one of Gildas Loac and Masaya Kuroki‘s creative projects. Gildas began making fanzines and organising raves in the 1990s before opening her own record store, which became a meeting place for the Parisian community. There he met Masaya, a Japanese-born architect who had immigrated to France as a child. Kitsuné was created as a collaborative project that included coffee shops and a record label (through which Crystal Fighters, Fischerspooner, La Roux, Simian Mobile Disco, and Two Door Cinema Club passed).
Kitsune is Japanese for fox, and Gildas and Masaya use the meaning from Japanese folklore with a French twist. Foxes in Japanese culture are capable of adopting human appearances, they are intelligent, seductive, and cunning.
The Barbour x Maison Kitsuné Collection
The collaboration between the two brands uses elements of Barbour’s history such as its classic tartan, its waxed leathers and in the outerwear pieces, a waterproofness with decades of experience even in reversible and patchwork garments. In this collection with Maison Kitsuné, contemporary patterns appear in cotton garments that, without being oversized, leave more space just where you need it. Shetland wool sweaters with Maison Kitsuné’s interpretation of a British landscape and reversible accessories. All with the casual touch of the fox, who this time wears Barbour.
The collection is presented in a campaign in which the technical characteristics of the Barbour x Maison Kitsuné garments are put to the test in everyday situations with a touch of humor. Moments that surely no one at Barbour thought of in the processes of creating their products, but which are closer to your everyday problems; a wet dog that decides to shake itself next to you, a cup of tea (of course, British) that falls where it shouldn’t, a windy day when an umbrella is useless….
Barbour classics reinterpreted under the contemporary look of Maison Kitsuné in a collection that is now available at FOOTDISTRICT.