The editorial ‘Back to Play’ of Fall / Winter 2020 shows some of the highlights of this new season, including the new firms that have entered the catalog Foot District recently. The campaign is starring children and invites to play with fashion and disorder our ideas to welcome them to this new phase: the return to life.
The post-summer period has always marked a new beginning, and this year more than ever. A return to life, to discover and to play. And who else can reflect this bright spirit better than kids. That’s why they are the main players of this new campaign called ‘Back to Play’, an editorial through which Foot District defines the ultimate comeback.
The campaign introduces a series of photographs where two boys feature breezy and exaggerated sizes, combining the most different outfits and brands. For example, Casablanca’s silk blends with Nike’s sneakers, white shirts with mountains coats, funny costume masks and bold overlapping. Certainly, all the looks have a common denominator: the fun and innocence that evoke a kind of style that doesn’t know anything about rules. Looks that encourage you to explore your own wardrobe and to forget about rigidity.
Your imagination breaks all chains. Invent new ways of playing with fashion to rediscover it from an innocent view that creates multiple new possibilities. Because fashion is a playing field where only one question needs to be answered.
What do ou want to be today?
