adidas and Fear of God launch the second drop of their first collection for 2024, a collaboration that FOOTDISTRICT has presented with a space designed for the occasion as well as a meeting with relevant fashion and trend profiles.
Fear of God ATHLETICS, the new drop
adidas and Fear of God collaborate on the second drop of their new collection, which follows the lines of its debut in 2023 and features volume games, minimalist branding, luxurious materials, and veiled references to adidas icons. FOOTDISTRICT celebrates the occasion with a specially designed space in its Madrid and Barcelona stores, inspired by Jerry Lorenzo’s landscapes and atmospheres.
Fear of God ATHLETICS, built and designed by adidas, complements the Fear of God brand architecture, which was founded in 2013 by Jerry Lorenzo, with the German brand’s expertise in the development of high-performance apparel and footwear.
adidas legacy references
Fear of God’s spirit broadens the first Fear of God ATHLETICS collection. A collaboration that arrives at FOOTDISTRICT with a second drop full of references, building on the first to create a collection for men and women that prioritises pure lines and functionality.
If the first Drop focused on footwear, the second Drop embraces Fear of God’s vision of athletic performance through garments that incorporate classic adidas lines and refine silhouette shapes that are part of the brand’s legacy. References to adidas’ past can be found in cuts and shapes developed for various athletic disciplines. Functional designs with voluminous proportions and minimal branding.
This new season, athletics expands with reinterpretations of adidas basics that are subtly integrated into Fear of God ATHLETICS designs. This is the case of adidas Originals x Fear of God ATHLETICS 86 Hi, an evolution of the Rivalry ’86, a model created on the courts of New York in the eighties, the adidas Originals x Fear of God ATHLETICS Los Angeles, a reinterpretation of the shoe created by adidas for the city of Los Angeles in 1984, the adidas Originals x Fear of God ATHLETICS Goalie Adi Nation Men’s T-Shirt, in which the adidas stripes revisit the soccer heritage or the voluminous lines of the adidas Originals x Fear of God ATHLETICS Muscle Sweatshirt, a training classic with a long history in street basketball.
Shorts, tank tops, and running undershirts are the new season’s basics, while plush garments from the first collection return in new colors, reflecting the brand’s never-ending search for the ideal design.
Fear of God ATHLETICS space at FOOTDISTRICT
FOOTDISTRICT is supporting this launch with a space designed specifically for the occasion, in which Fear of God ATHLETICS’ landscapes and atmospheres highlight the serene calm of the new drop and the nature of its creation. In this context, we invited friends of FOOTDISTRICT such as Oddliquor, Rocío Aguirre, Ana Sotillo, byCalitos or Jaime ‘Gravesen’ Álvarez to meet the collection in a premiere session.
The second Drop of Fear of God ATHLETICS is already on sale in FOOTDISTRICT stores in Madrid, Barcelona and online.