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Asics Gel-Kayano 5 OG | Celebrating the best of the past in the present

They say that history repeats itself, and it seems that in fashion, history repeats itself about every 20 years.

This trend of looking to the past to re-experience the joy of design that was felt so strongly at a time which once was the present, but that faded over the years, proves that some things are worth repeating.
ASICS realized that with GEL-KAYANO 5 and has brought it back from 1999 to reignite the joy, comfort, and satisfaction of the design for new generations today.

With the idea of connecting the past with the present, the re-release of the sneaker comes along with a video and an editorial that takes us fully into the aesthetics of the 90s. Starring Carlota Urdiales and Jesús Lafuente, the film takes us into a series of memory-like scenes, all shot in 16mm, in which the ASICS GEL-KAYANO 5 Midnight works as the recurring theme.Reminding us of the novelty of the discman at one time and suggesting its likeness to today’s innovations with digital expansion, we are posed with the question: Why not celebrate the best of the past in the present?

The sneaker is now for sale in stores & online at Foot District.

 

 

 

 

 

 

 

 

 

 

 


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Editorial:
Talents: Carlota Urdiales / Jesús Lafuente
Photography: Amanda Adász
Stylist: Laura Vifer
MUA: Regina Khanipova
Layout: Angel Corral
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Video:
Director: Laura Vifer
DOP: Pol García
Stylist: H.
MUA: Regina Khanipova
Color: Marti Somoza
Edit: Clara Morera
Music: horror.vacui
Producer: Regina Khanipova
Extras: Pauli, Oscar Valenzuela, Sofia Mae