This Saturday 25th of March, Madrid is going to live a big release: the Jordan 4 “Motorsport”. Designed in 1989, as a clear bet for the innovation in the materials. It was one of the most important models for Jordan in key moments of his career such as his winner shot against the Cavaliers.
The chosen scenario for such an emblematic silhouette is the Lavapiés village renowned for its “Street Basketball”
This editorial tries to catch the essence inside and outside the court. The moment in which you get to your friends group with a new pair of Jordans.
There are artistic representations that can be seen as a change in our cultural thinking in Madrid. The essence is to portrait the Air Jordan 4 in the city we live and love.