Somewhere between the court and the catwalk, between the perfect motion of an athlete and the awkward stumble of a model, appears the new adidas Originals x AVAVAV collection. A collaboration that thrives on tension between two worlds: high performance and high irony.
A collection that challenges the logic of success
Lennart Madou’s stills capture the moment just before disaster: a racket mid-air, a misaligned foot, a gesture suspended in error. In the films, the excellence of sports icons like Kahleah Copper, Marcos Montoya, and Maria Sakkari contrasts with failed reenactments that blur the line between glory and parody—an echo of Avavav’s signature style. Every detail is meticulously calculated. Here, failure becomes a form of art.
At the heart of it is Avavav, the creative house led by Beate Karlsson from Stockholm. Founded in 2021 and fueled by humor and emotion, the brand works with deadstock fabrics and European production to create a new kind of luxury—one that doesn’t need to take itself seriously to be revolutionary.
Torn textures, impossible forms, and footwear from another planet
The garments from the adidas x Avavav SS25 collection feel as if they’ve arrived from a parallel world where design rules have been rewritten. Torn fabrics, exaggerated proportions, and silhouettes that balance between sculptural and absurd transform hoodies, vests, pants, and tops into what could be the remnants of an alien uniform. The iconic adidas Three Stripes remain, but their meaning has shifted.
Footwear ventures even further into fantasy. The Moonrubber Megaride reimagines a ’90s running silhouette into a lunar creature, with an outsole seemingly caught in viscous moon goo. The second sneaker takes the classic Superstar and warps it with an anatomical sole that follows the actual shape of the human foot. These are shoes that refuse to go unnoticed—on the street or in your memory.
Available globally from May 22, 2025, the second adidas Originals by Avavav collection arrives with the same provocative spirit that defined its beginning.