7 years later, adidas is back with an updated version of the silhouette that shook the foundations of the international sneaker scene: the NMD_S1. A revision of the instant classic from 2015 that takes inspiration from the contrast of materials and textures in urban environments to adapt to our times.
Let’s put ourselves in the situation: it’s 2015 and the sneaker world is full of the usual trainer releases and reissues – Air Jordan 1 topping the list -, non-stop collaborations and Kanye West and his Yeezys making the front pages. The market was beginning to show signs of saturation and brands were repeating patterns over and over again. Until adidas hit the nail on the head by releasing the NMD line, with the NMD_R1 leading the way.
The NMD_R1 consisted of an upper made of Primeknit fabric, sock-like, with three stripes of synthetic material, which was mounted on a midsole equipped with BOOST technology, and whose embedded TPU panels were a nod to classic models of the brand such as the Boston Super, the Micropacer or the Rising Star.
After the hype that each drop or new colorway was met with and which caused huge queues at store doors and website crashes due to overload of visitors, the NMD_1 -and its sisters, the Pharrell’s NMD Hu, the NMD R_1 V2 and the NMD_r1 Spectoo, among others- settled down and became part of the permanent adidas collection. Up & down. Things went back to normal… until today.
EV3R_CHANGING_VIS1ONS: much more than a comeback
More than five years after a milestone that few brands can even aspire to, adidas updates one of the most beloved silhouettes in the community and adapts it to our reality: the adidas NMD_S1.
Just as then, adidas looks at its recent past with respect and devotion but understands and internalises the present in order to approach a constantly evolving future. Because a lot has changed since 2015: the world has changed and so has the way we see and interact with it.
That’s why the adidas NMD_S1 is a sneaker that is a product of our time. How our perception of urban space and the materials that compose it can change through observation and interaction, allowing us to reach new levels of beauty.
Conceptually, the sock-like Primeknit upper popularised by its predecessors is kept, but this time the signature three stripes rest on translucent material. As for the midsole, the BOOST is still present as the predominant material, maintaining the TPU panels on the sides, a clear tribute to the previous model as well as to the company’s own history.
A sneaker whose design perfectly conveys the contrast of textures and materials that we find in any urban space and that, at the same time, clearly evokes the essence – past, present… and future? – of adidas, a brand with a prominent place in its own right in the olympus of sneakers.
Find out more about the NDM_S1 on our website and enter the raffle to get your pair before anyone else.