For an entire generation of football fans, the 1990s established the image of football . With two classic World Cup locations (Italy in 1990 and France in 1998) and one groundbreaking one, the United States in 1994, football left some of his most inspiring patterns engraved forever.
Football is adidas and adidas in the 90s was EQT, a new line that, based on the simple idea of going back to basics, managed to renew the brand. The three stripes, always associated with the company, grew to take center stage in the design.
Having become the image of an era, adidas proposes a revival of iconic garments and reimagines what some clubs might have looked like in the early 90’s had they worn The Three Stripes. Centralised branding, glossy finishing and laid-back, loose fits find the balance between instantly-iconic and immediately wearable for those passionate about the heritage of Real Madrid, Bayern Munich, Arsenal, Manchester United or Juventus.
But this collection goes beyond the fans to become a trend. The blokecore emerges in tiktok as an aesthetic proposal that uses codes of nineties football from an American filter, wide cut jeans, adidas shoes inspired by football culture (predominantly adidas Samba) and vintage football shirts.
A tribute to an era turned into a trend that comes at the perfect time for this new adidas collection that you can already find in FOOTDISTRICT.