FOOTDISTRICT presents a unique editorial inspired by the collaboration between adidas Originals and Coca-Cola®, exploring football from a fresh perspective and turning the collection into part of the cultural imagination.
Football as a Cultural Icon
The football has long transcended its original function, becoming a shared symbol across generations and cultures. adidas and Coca-Cola® have been part of football history, helping to build an iconography that connects millions of people. Since 1970, when adidas became the official ball, and later in 1978, when Coca-Cola became an official sponsor, their presence has been central. In 2002, during the Korea-Japan World Cup, a first collaboration between the brands—the adidas ClimaCool x Coca-Cola—became a coveted item among collectors and fans. This editorial situates the collection in the space where football ceases to be merely competition and becomes pop culture.
A Different Perspective
FOOTDISTRICT takes an unprecedented perspective: the ball stops being observed and becomes the observer. The camera captures the collection from the ball’s point of view, creating a dynamic and immersive experience. A dystopian aesthetic, with sun, sea, and industrial architecture, combines with direct references to the adidas universe: the three stripes transferred from graphic code to physical space.
Between Archive and Contemporary Culture
Pieces from adidas Originals x Coca-Cola® reimagine early 2000s elements with a contemporary sensibility. adidas Samba, Superstar, Predator, or ClimaCool transform from functional objects into links between people, places, and shared experiences. The collection integrates into a broader narrative, exploring visual memory, movement, and belonging, connecting historical archive with current pop culture.
The adidas Originals x Coca-Cola® collection is now available at FOOTDISTRICT, ready to be discovered and experienced from this new perspective, where football, style, and culture converge.